As China orchestrates a grand celebration marking the 60th anniversary of the so-called Tibet Autonomous Region (TAR), it unveils not just a commemorative logo, but a calculated narrative shift—insisting on the term “Xizang” in all official communications. This is no benign rebranding. It is an Orwellian erasure, a political maneuver to overwrite centuries of Tibetan identity with a Sinicized label.